Case Study: SkiptaNXT Triggered Messaging
Download the case study to learn how Skipta helped a pharma company in the rare-disease space drive engagement with target HCPs using videos to complement their brand website promotion strategy.
Download the case study to learn how Skipta helped a pharma company in the rare-disease space drive engagement with target HCPs using videos to complement their brand website promotion strategy.
Via MMIT: 76% of HCPs surveyed indicated that information received digitally has at least once impacted their prescribing decisions. Yet, only 31% of HCPs surveyed have ever received drug coverage information digitally. Utilize Skipta’s social network, where verified HCPs collaborate and learn to reach medical professionals with timely messaging.
Download this infographic to see how Skipta and MMIT provide four promotional HCP engagement solutions that can help improve your brand awareness to your brand’s target medical professionals.
Download the case study to learn how Skipta helped a pharma company in the rare-disease space drive engagement with target HCPs using videos to complement their brand website promotion strategy.
On March 19, 2024, Pharmaceutical Executive held a roundtable event focused on the current state of marketing in the pharmaceutical industry. Experts from across the sector joined to discuss various topics.
In the past few years, it’s become more challenging for pharmaceutical companies to promote their products directly to healthcare providers (HCPs), and COVID only exacerbated this trend. Physicians are more selective in who they choose to meet with, and many no longer accept face-to-face meetings with pharmaceutical reps.