Why Skipta?

Skipta is the leading network of specialty-based, authenticated online HCP communities designed exclusively for clinical dialogue, medical education, and peer collaboration on prescribing tactics. We offer an exclusive, secure platform that hosts more than 1 million HCP members, sparking thousands of conversations in dozens of therapeutic areas regarding prescribing behavior.

Skipta’s brand engagement strategies are data-driven, based on real-time patient events. Backed by our parent company, Norstella, Skipta uses lab alerts, clinical notes and other data to connect pharma brands with verified healthcare professionals at moments when they are most receptive to learning—and most likely to be influenced in their prescribing behavior to patients.

With a highly targeted, data-driven, and engaging way to connect with HCPs in an environment they trust and actively use, Skipta enables pharma brand leaders to influence prescribing behaviors, educate professionals, and drive better patient outcomes while ensuring compliance and measurable impact.

Skipta is a closed network with 50+ specialized communities exclusively for HCPs—free from consumer content and distractions—which fosters greater professional engagement, higher receptivity to brand-sponsored content, and a secure environment for meaningful dialogue. We also verify all members (so you’re reaching real, credentialed professionals), focus on peer-to-peer clinical dialogue (not general social networking), and provide a secure, closed environment that avoids consumer or irrelevant content.

Skipta provides multiple solutions: e-Newsletters, InStream posts, video showcases, disease-state micro-communities, KOL Q&A, virtual roundtables, and more. These allow you to engage HCPs via different content formats and in the moment they’re most open to influence.

Skipta’s platform triggers timely brand messaging that can extend beyond its community—into HCPs’ email inboxes and other external websites—ensuring a seamless digital journey from awareness to action.

With verified HCP members across multiple specialties, you can target your brand messaging with precision — reaching only the HCP types and therapeutic areas relevant to your product or campaign. Moreover, Skipta’s parent company, Norstella, supports data-driven triggers (such as lab alerts, clinical notes) to activate timely outreach.

Yes. Because Skipta is built for professional engagement and uses data-driven approaches (including tracking HCP participation, conversation metrics, and timely triggers), you can work with Skipta to define measurable objectives (e.g., prescribing behavior, peer-to-peer influence, education uptake) and track progress.

Access to Targeted HCP Audiences

Skipta has over 50 specialized communities, ensuring that pharma brands can engage with the right HCPs, including physicians, specialists, nurses, and pharmacists. We verify all members, ensuring pharma marketers reach real, credentialed professionals.

High-Quality Peer-to-Peer Engagement

HCPs actively discuss clinical cases, share insights, and seek advice from peers. Brands can facilitate discussions, sponsor expert-led conversations, and provide clinical resources to support HCP decision-making.

Trusted & Secure Environment

Unlike public platforms, Skipta is a closed network. HCPs know the platform won’t be flooded with consumer or non-medical content, making them more receptive to brand-sponsored information and conversations, so interactions are more meaningful, professional, and secure.