For pharma companies, finding opportunities to connect with physicians in person can be extremely challenging—which has led to an overwhelming demand for effective non-personal promotion (NPP) techniques.

To learn what NPP tactics manufacturers are adopting in 2025, we sat down with three experts from Skipta, the leading social network of online medical communities for physicians. With more than 50 condition-specific communities focused on complex specialties like cardiology and oncology, Skipta is a trusted source of information for more than one million verified medical professionals.