When planning brand marketing tactics, pharmaceutical companies have adopted omnichannel marketing to deliver consistent brand messaging to healthcare professionals (HCPs) across multiple channels. But omnichannel alone isn’t enough. Our latest article, which was featured on BioPharma Dive, shows how Skipta is the perfect brand marketing partner to work with by accessing real-world data from our parent company, Norstella, to then use real patient outcomes to trigger brand content at the right time to the right HCP audience.
Expand beyond static prescriber audiences to reach the full scale of HCP influencers with your brand content.
Engage Target HCPs at clinically relevant moments, making it likely to influence prescribing behavior.
Personalize each message for every target HCP based on their demonstrated interest and described patient needs.
