Skipta NXT: Triggered Messaging

Use the NXT messaging engine to deliver the next best engagement to your targets and personalize the HCP journey.

Use Skipta NXT to:

Learn more about Skipta NXT

  • Engage target physicians with personalized messaging for your brand.

  • Ensure that your brand voice is reaching Key HCPs based on the actions within their specialty channels.

  • Update physician segments weekly, using real-time engagement data.

Triggered Omnichannel HCP Engagement

Choose the best method to trigger high-impact, individualized messaging journeys:

Powered by Norstella Real World Data feeds, ex: lab authorizations or positive tests​

Send trigger files on a regular cadence with a message map for the period​.

Use Skipta Activity for a pre-determined journey by tactic and target segment.

Case Study

SkiptaNXT: Triggered Messaging

See how this company utilized SkiptaNXT triggered messaging to ensure its brand message reached targeted HCPs based on diverse data inputs or Skipta interactions.

Download the Case Study

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