Case Study

Skipta + NorstellaLinQ:
How Care Team Targeting Drove a 5X Larger Audience and 200% Higher Brand Engagement

When a brand’s target list is built on prescribing behavior alone, it misses the people shaping care around the prescriber. In this case study, discover how a biopharma brand launching a rare neurological disease treatment partnered with Skipta to leverage NorstellaLinQ, the linked real-world data foundation for biopharma, and reach the full care team. The result was a target audience five times larger and a 200% lift in brand engagement.

In this case study you will:
  • Discover how longitudinal, tokenized patient journey data identified 30,000+ PCPs, NPs, PAs, and surgeons treating the same patients as the brand’s target neurologists.
  • Learn how proximity and co-location targeting surfaced clinicians treating similar patient types at the facilities where target HCPs practice, including infusion centers.
  • See how these HCPs were brought into a disease-specific Skipta community to collaborate with neurologists and engage with brand content.
  • Understand how the approach grew the target list from 10,000 to 50,000 HCPs, and how it can be replicated across brands and therapy areas.

See How Skipta Allows True Brand Access