Case Study

Skipta + NorstellaLinQ:
2,740 “Hidden” Pharmacists. 3,000+ New Brand Engagements.

Pharmacists help shape prostate cancer treatment and fulfillment decisions, but most brands can’t tell which ones matter to their HCP targets. In this case study, discover how a prostate cancer brand used Skipta and the NorstellaLinQ real-world data foundation to find 2,740 pharmacists it couldn’t see before.

In this case study you will:
  • Discover how real-world data connected pharmacists to a brand’s target HCPs through shared patients and shared practice locations.
  • Learn how two data paths surfaced 935 and 1,805 pharmacists, producing a “hidden” audience of 2,740 unique pharmacists.
  • Explore how the brand reached them through Prostate Cancer Connect, with 100% share of voice, custom content, and email, driving 3,000+ incremental engagements.
  • Understand how this approach can be replicated to reach overlooked audiences across brands and therapy areas.

See How Skipta Allows True Brand Access