Months and months of market access planning occur long before a new therapy is approved. Once that therapy is finally on the market, pharma companies must then turn their attention to the art of effective brand promotion. In today’s market, pharma companies need to adopt a coordinated, omni-channel approach to ensure prescribers fully understand their brand’s value.

With the right tools and data sources in place, your brand team can design and execute a promotional strategy that matures alongside your brand. Here are our recommendations for where to begin: