Today’s New Messaging Mix: The State of Pharma Marketing in 2024
On March 19, 2024, Pharmaceutical Executive held a roundtable event focused on the current state of marketing in the pharmaceutical industry. Experts from across the sector joined to discuss various topics.
Timing Is Everything: 4 Trends to Bolster Your HCP Marketing Strategy
In the past few years, it’s become more challenging for pharmaceutical companies to promote their products directly to healthcare providers (HCPs), and COVID only exacerbated this trend. Physicians are more selective in who they choose to meet with, and many no longer accept face-to-face meetings with pharmaceutical reps.
Why pharma should invest in evidence-based physician education
For years, many manufacturers have assumed that pre-market physician education was not strictly necessary unless their brand was the first to market or had a novel mechanism of action. Today’s molecular-targeted therapies have very different treatment paradigms, not to mention cost structures.