Industry Expert Article: Supercharge Your HCP Marketing Strategy with Real-World Data In Partnership with BioPharma Dive
In our latest article, which was featured in BioPharma Dive, we display how integrating real-world data into your omnichannel strategy can not only broaden your target audience beyond the traditional prescriber list, but also time your outreach for moments of maximum impact, such as immediately after a lab order or patient diagnosis.
Infographic: Engage Target HCPs with Your Brand Messaging
Learn how your brand team can engage and educate verified, key HCPs in Skipta’s online medical communities to solidify a strong post-launch strategy.
On-Demand Webinar – Promotional Strategies
Via MMIT: 76% of HCPs surveyed indicated that information received digitally has at least once impacted their prescribing decisions. Yet, only 31% of HCPs surveyed have ever received drug coverage information digitally. Utilize Skipta’s social network, where verified HCPs collaborate and learn to reach medical professionals with timely messaging.
Case Study: SkiptaNXT Triggered Messaging
Download the case study to learn how Skipta helped a pharma company in the rare-disease space drive engagement with target HCPs using videos to complement their brand website promotion strategy.
2024 Indices Survey
Via MMIT: 76% of HCPs surveyed indicated that information received digitally has at least once impacted their prescribing decisions. Yet, only 31% of HCPs surveyed have ever received drug coverage information digitally. Utilize Skipta’s social network, where verified HCPs collaborate and learn to reach medical professionals with timely messaging.
Infographic: MMIT/Skipta PP and NPP
Download this infographic to see how Skipta and MMIT provide four promotional HCP engagement solutions that can help improve your brand awareness to your brand’s target medical professionals.
Case Study: Skipta’s Video Showcase
Download the case study to learn how Skipta helped a pharma company in the rare-disease space drive engagement with target HCPs using videos to complement their brand website promotion strategy.
Today’s New Messaging Mix: The State of Pharma Marketing in 2024
On March 19, 2024, Pharmaceutical Executive held a roundtable event focused on the current state of marketing in the pharmaceutical industry. Experts from across the sector joined to discuss various topics.
Timing Is Everything: 4 Trends to Bolster Your HCP Marketing Strategy
In the past few years, it’s become more challenging for pharmaceutical companies to promote their products directly to healthcare providers (HCPs), and COVID only exacerbated this trend. Physicians are more selective in who they choose to meet with, and many no longer accept face-to-face meetings with pharmaceutical reps.
Why pharma should invest in evidence-based physician education
For years, many manufacturers have assumed that pre-market physician education was not strictly necessary unless their brand was the first to market or had a novel mechanism of action. Today’s molecular-targeted therapies have very different treatment paradigms, not to mention cost structures.